BREAKING: Imisi Receives ₦150 Million Prize Package — ₦80 Million Cash & Brand-New Innoson SUV

DocuNews Central

Imisi’s Prize Handover Marks New Milestone in BBNaija History

Today marks a significant moment in Nigerian reality TV history. Opeyemi “Imisi” Ayanwale, winner of Big Brother Naija Season 10, officially received her grand prize package valued at ₦150 million, comprising ₦80 million in cash, a brand-new Innoson SUV, and other sponsored rewards. The presentation took place in Ilupeju, Lagos.

Multiple credible sources confirm the details: Vanguard reports the ceremony and prize breakdown, noting that representatives from Innoson Motors handed over the car keys. (vanguardngr.com) The Whistler similarly outlines the full package (cash, SUV, sponsorships). (thewhistler.ng) TVC News had earlier announced the 10 a.m. schedule and included the same prize components. (tvcnews.tv) The Nation also previewed the presentation, affirming the ₦80 million + Innoson SUV structure. (thenationonlineng.net) PM News published images of the event, showing Imisi with the formal handover. (pmnewsnigeria.com)

The official prize aligns with the figure announced by Big Brother Naija organizers: ₦150 million total (cash + prizes). (en.wikipedia.org)

Ceremony Highlights & Public Reaction

Formal Handover in Lagos

The prize presentation occurred in the heart of Lagos, in Ilupeju, where media, fans, and partners gathered. The Innoson Motors delegation presented the SUV keys to Imisi in full fanfare, while representatives of show sponsors joined to highlight transparency and continuity in the franchise.

Imisi’s Victory: A Numbers Game

Imisi secured her win on Sunday, October 5, 2025, with 42.8% of the total votes, outperforming fellow finalists including Dede, Koyin, and Sultana. (vanguardngr.com) This margin underscores her popular appeal across voting demographics.

Social Media & Industry Response

Following the ceremony, social media erupted with congratulatory messages. Many fans applauded her composure and authentic personality. Entertainment insiders noted the timing as ideal for transition into brand endorsements and media engagements.

At the handover, one of Imisi’s rivals, Dede, commented publicly that her loss was not due to regional bias. She affirmed that Imisi’s vote total stood on merit, dismissing claims of political interference. (vanguardngr.com)

What the Prize Package Entails

₦80 Million Cash Component

The cash sum of ₦80 million forms the core of the cash component that Imisi secured. Various outlets describe it as part of the overall ₦150 million package. (thewhistler.ng) Some reports suggest that the ₦80 million is presented after accounting for the vehicle cost in a “dummy cheque” format. (vanguardngr.com)

Brand-New Innoson SUV

A key attraction of Imisi’s prize is the brand-new SUV supplied by Innoson Motors. This vehicle is meant to serve both utility and symbolic value, reinforcing the prestige of the winner’s reward. Vanguard and PM News document the handover visuals, with Imisi posing beside the vehicle. (vanguardngr.com)

Additional Sponsorships & Benefits

Beyond cash and car, Imisi’s prize includes sponsorships and perks from the show’s partners. These may take the form of brand deals, media placements, and endorsement contracts. The Whistler mentions “other sponsored benefits” as part of the ₦150 million valuation. (thewhistler.ng)

Significance of Imisi’s Win

A Female Champion in BBNaija Legacy

Imisi joins a select cohort of female winners in the BBNaija franchise—following Mercy Eke, Phyna, and Ilebaye—in leaving an enduring mark on the show’s gender representation narrative. (thewhistler.ng) Her win is being framed as inspirational for upcoming female contestants.

Restoring Confidence in Voting Integrity

Dede’s defense of Imisi’s win, rejecting regional bias, helps reinforce trust in the fairness of the competition’s results. Her public remarks lend legitimacy to the outcome. (vanguardngr.com)

Media & Brand Leverage Ahead

With her official win ceremony concluded, Imisi now stands poised to monetize her new status. Analysts expect her to attract endorsement deals, media contracts, and influence roles. Observers suggest she may pivot into acting, hosting, or broader entertainment ventures.

Challenges & Public Scrutiny

While the handover generated celebration, some skeptics may question whether the cash vs vehicle valuation was transparent. The absence (so far) of a formal, detailed breakdown from MultiChoice leaves room for speculation.

Additionally, public expectations will rise. Imisi’s next moves—how she handles brand deals, public engagements, and media presence—will be closely watched.

Next Steps for Imisi & BBNaija Franchise

• Official Statements: MultiChoice or BBNaija should issue a detailed breakdown of each prize component, clarifying the valuation of cash, vehicle, and sponsored items.
• Career Moves: Imisi is expected to sign endorsement deals soon. Her performance in navigating those will affect her long-term brand.
• Franchise Impact: The success of this prize handover contributes to the credibility and appeal of future BBNaija seasons. Strong execution raises the bar for subsequent contestants.
• Audience Engagement: DocuNews Central will continue following Imisi’s post-win journey—her public appearances, partnerships, and influence in entertainment circles.

Conclusion

DocuNews Central celebrates Imisi Ayanwale’s win and the successful prize presentation ceremony. Today’s event in Lagos affirms the promises made by the BBNaija Season 10 organizers. With ₦80 million in cash, a brand-new Innoson SUV, and supportive partnerships, Imisi steps into her new role with momentum. The authenticity of her journey, backed by a strong vote count and public support, positions her as one of the franchise’s most compelling winners yet.

DocuNews Central remains committed to delivering updates on her next moves and the broader implications for Nigeria’s entertainment industry.

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